Discussion Coursework Example | Topics and Well Written Essays - 250 words - 35

Discussion - Coursework Example According to statistics that were produced by International Air Transport Association, the demand for global travel decreased with a percentage of 3.5 in 2009. This according to the department was the largest decrease since World War II (Transtats.bts.gov, 2015). Due to decrease in demand, an imbalance developed between demand for air travel and capacity. Capacity could not be reduced as fast as demand declined. Capacity for the domestic travel increased at the start of the recession since new planes that were ordered months before the recession were coming into service despite the deepening in recession. The reduction in demand lowered the prices of domestic air travel. During the first six months of 2008, there was a change in monthly available seats. Available seat miles increased at an average of 6.7% while load factor decreased at an average of 1.5% (Transtats.bts.gov, 2015). This was an indication that there was growth in the number of seats but the demand for the seats had reduced. Reduction in seats lowered the prices of domestic air travel. Price recovery in domestic airline travel began in late 2009. In addition to the imbalances to demand and capacity, there was an increase in jet fuel prices during economic recovery resulting to increased air passenger

Forensic mental healthcare module. critical analysis Essay tittle-

Forensic mental healthcare module. critical analysis tittle- VIOLENCE RISK AMONG PEOPLE WITH SEVERE PERSONALITY DISORDER - Essay Example There have been violence risk assessment schemes devised to measure the risk based on common standards (Webster and Hucker, 2007, p.44). Before exploring such risk assessment tools, it is paramount to understand the causes and nature of personality disorder and also the existing psychological theories on the same. Biological aspects The earliest reported diagnostic tendency in history, linked with personality disorders was to find a connection of heredity and genetics with the said disorder. It was Patrick (qtd. in Forrest, 1994) who carried out the â€Å"first comprehensive genealogical investigations of psychopathy and heredity† (p.70). The findings of that study as well as other studies that followed have suggested â€Å"between 50 and 70 percent of psychopaths have ancestral disturbance† (Forrest, 1994, p.70). Studies that were conducted in 1980s and 1990s also have proved the same (Forrest, 1994, p.71). The studies which investigated the biological aspects of perso nality disorder included twin studies, family studies, adoption studies, and also â€Å"criminality, male homosexuality and alcoholism† studies (Russell and Hersov, 1983, p.25). But there also has existed a counter argument, which says that there is no connection between heredity and psychopathy (Cloninger, Reich and Guze, 1975). An aberration in the chromosomal pattern was identified in early research as one aspect of the biological side of a personality disorder (Forrest, 1994, p.72). A study conducted â€Å"among mentally subnormal male criminals† had found that their genetic structure has an â€Å"extra Y chromosome† (Forrest, 1994, p.72). This genetic pattern has been named as â€Å"XYY genotype† and the characteristics of the individual having this chromosomal pattern have been described as â€Å"extreme episodic violence or aggression, low intelligence, behavioral pathology, and gonadal abnormalities† (Forrest, 1994, p.72). But more recent r esearch has refuted this assumed violence risk associated with XYY chromosome (Forrest, 1994, p.72). Another approach has been to link personality disorders to â€Å"brain damage and neurologic pathology† (Forrest, 1994, p.72). This is to suggest that a personality disorder is the result of a neurological disorder (Forrest, 1994, p.72). Further explorations in this direction have concluded that the major cause of a personality disorder is the damage to hypothalamus and this in turn might be the result of â€Å"hereditary or genetic factors as well as intrauterine or post-birth head trauma† (forrest, 1994, p.72). Hare (1970) has made another interesting observation in which it is argued that a psychopath often has lesions inside the brain, which impair the psychopath’s skill to control behavior which may invite social disapproval. Psychological perspectives & theories From a psychological point of view, personality disorders can be defined as personality â€Å"s ystems that are poorly functioning and/or inefficiently adapting to the requirements of contemporary society† (Magnavita, 2004, p.3). Diagnostic and Statistical Manual of Mental Disorders (DSM- IV) has defined a personality disorder as â€Å"an enduring pattern of inner experience and behavior that deviates markedly from the expectations of the individual’s culture, is pervasive and inflexible, has an onset in adolescence or early adulthood, is stable over time, and leads to distress or impairment†

Staffing Plan for a restaurant Essay Example | Topics and Well Written Essays - 1500 words

Staffing Plan for a restaurant - Essay Example All service industries accord priority to their procedure of recruitment because the right person in the right place can erase the element of failure. Recruitment helps to place the right people at the right job, it may be internal or external. Recruitment and selection process starts after the identification of the vacancies to be filled up. Recruitment is the process of searching for the prospective employees and stimulating them to apply for jobs in the organization. Hence the first step is identification of sources of manpower in the proposed restaurant. They consider selection as an effort in the total process of acquiring and developing Marketing Executives. The Company believes that the selection process should be consistent with other procedures for the total process to be effective. Therefore, the Company adopts a systematic and integrated approach to the selection process for selecting the best possible candidates. We are proposed to establish a tie-up with an HR consultancy firm for our future nation wide establishments. The consultancy can provide highly qualified and experienced candidates from various institutions. The Company will continue a long term interaction with the consultancy for maintaining and ensuring the industry demanded personnels. Recruitment and selection process is highly depends on the variety of laws and regulations of a legal system it is specify the various provisions regarding the relation ship between employer and employee temporary employee relationship as well as any indipended contractors working for the company. â€Å"This Recruitment Policy also follows guidelines suggested by the relevant Codes of Practice from the Equal Opportunities Commission, Commission for Racial Equality and the Advisory, Conciliation and Arbitration Service (ACAS).† (Recruitment. Legal Recruitments. (2006)). This companies recruitment and selection

Re-Branding Sunsilk Back Into the UK Hair Market Essay Example for Free

Re-Branding Sunsilk Back Into the UK Hair Market Essay Originally launched in the Netherlands in 1956, Sunsilk provides haircare solutions in 80 countries around the globe. No matter the hair type or problem, we have the products and the know how to make your hair feel and look beautiful. Our passion in life is to help women celebrate looking beautiful everyday, anywhere. Bad hair days are history Take on life with confidence and consign bad hair days to the bin with Sunsilk. Our range of products incorporates various natural ingredients and extracts with their own specific properties; chamomile for cleansing without limpness, ginseng extract for strength and more for any and all requirements. Get great advice and tips on hair care from us too. Key facts * Number 1 in Asia, Latin America and the Middle East * Sales of more than â‚ ¬1 billion a year * Sells in 80 countries * Also sold as Elidor, Hazeline, Seda and Sedal * Recent awards: Holds the Guinness world record for the most heads of hair washed and styled in one day Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the worlds leading company in hair conditioning and the second largest in shampoo[1]. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerates â€Å"billion dollar brands. Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand. * 1954 – Sunsilk first launched in the UK.  * 1955 – First advertisement of Sunsilk appeared on TV. * 1964 – Launch of Sunsilk hair spray. * 1968 – Sunsilk shampoo re-packaged in PVC bottles. * 1971 – Launch of Sunsilk conditioner. * 1975 – Sunsilk became the biggest name in hair care. * 2003 – Sunsilk glossy magazine launched in Argentina. * 2008 – Social networking site Gang of Girls was introduced in India. First advertising Sunsilk began advertising in 1955 with a campaign that focused on specific hair issues. In the UK, the campaign focused on shiny hair. During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry, â€Å"The girl with the sun in her hair†, which proved so popular that it was subsequently released as a pop single. Sunsilk radio commercials were aired in 1969 featuring Derek Nimmo to support the new Sunsilk Herb shampoo for problem hair called â€Å"Hairy Tales†. In the early 1970s, Sunsilk was advertised with the slogan â€Å"All you need is Sunsilk†. Celebrity associations Madonna, Shakira, Marilyn Monroe, and Marian Rivera all featured in Sunsilks 2008 advertising campaign â€Å"Life Can’t Wait†[3] which launched with a Super Bowl XLII spot. The philosophy behind the campaign was about girls taking positive steps to gain better control of their lives â€Å"Hair On = Life On†. Actress and former Miss World Priyanka Chopra is the brand ambassador for Sunsilk in India. [4] In 2009, singer Delta Goodrem was announced as the face of Sunsilk in Australia. The singer and her music have since featured in several Sunsilk adverts.[5] In 2007, British girlband Girls Aloud launched a campaign for Sunsilk after securing a sponsorship deal worth over  £1,000,000.[6] Members Nicola Roberts, Nadine Coyle, Cheryl Cole, Kimberly Walsh and Sarah Harding all represented the brand, which included shooting a television commercial. Sunsilk also sponsored their following tour. Magazine In 2003, Sunsilk (Sedal) launched the first hair only glossy magazine in Argentina aiming to communicate to the professional hair industry. More than 800,000 copies are published each month. The magazine focuses on hair, fashion and beauty issues as well as showcasing hairdressers’ work. It is sold locally on news stands and distributed to hair salons. Gang of Girls In 2008, Sunsilk India launched a social networking site called Gang of Girls [7], which offered its users access to a variety of local and global experts to address various hair care needs through its content, blogs and live chat room. The site includes rich content of hair care and fashion, and users can also take part in interactive games and quizzes.In 2011, Sunsilk was listed in The Brand Trust Report published by Trust Research Advisory. Co-Creation collaboration From 2009 Sunsilk started working with a number of professional hair experts to develop new and improved products. Each hair â€Å"issue variant links to an expert† with the relevant specialist hair knowledge. For example, Dr Francesca Fusco, a New York dermatologist, co-created a â€Å"hairfall† variant for the brand. The line up also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Colour, Teddy Charles for Plumped Up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita inventor of Japanese hair straightening process YUKO for Perfect Straight. Availability Sunsilk is available in over 60 countries worldwide. However Sunsilk products seem to be no longer available in the United States. The Sunsilk website has a list of countries where their products are sold, the USA is not one of them.

Parle G Becoming The Largest Selling Biscuit Brand Marketing Essay

Parle G Becoming The Largest Selling Biscuit Brand Marketing Essay FOR a change, the Mumbai-based makers of the largest selling brand of glucose biscuits, Parle Products, want to be in the limelight. The reason being that for the first time, the low-profile company wants to fulfil its consumers dreams through its Parle-G My Dream Come True contest its biggest promotion till date. Setting aside a budget of almost Rs 2.5 crore for this contest alone, more than enforcing sales, the Parle-G brand is reinforcing its leadership position in the biscuit market while giving contestants a chance to fulfil their dreams. States Pravin Kulkarni, Marketing Manager, Parle Products Pvt. Ltd, We want to give children a platform to fulfil their dreams. After all, dreaming is synonymous with the brand values of Parle-G, which brings about all-round development to achieve their dreams. The promotion is the largest of its kind and gives contestants the opportunity to win whatever they dream of in contrast to the traditional promos where prizes are fixed. This contest has only first prizes and these prizes are defined as per the childs dream. Launched in 1939, the more than 50-year-old brand of Parle-G is Indias first glucose biscuit to be introduced from the House of Parle. With a dominant volume share in the glucose biscuit market, Parle-G is pegged as the largest-selling biscuit brand in the world, making up almost 80 per cent of Parle Products turnover of Rs 1,300 crore. The family-run business operating out of the western suburb of Vile Parle in Mumbai has always adopted the philosophy of being low key with an endeavour to give value for money. This biscuit and confectionery major has in fact not bothered to raise the price of its flagship brand for the past six years and has always tried to provide its offerings at nearly 33 per cent discount to competitive brands. While the high profile Britannia Industries has been busy stretching its portfolio of brands with more premium offerings, Parle Products has never felt the need to be wary of competition. It has been enjoying a `far too comfortable position in the biscuit market, especially in the largest segment of glucose, with its Parle-G brand. Today it wants to stay primarily focussed on its oldest biscuit brands, Parle-G, Monaco and Krackjack, and is intentionally staying away from the premium end of the Rs 2.400-crore market. Considering Parle-G has already topped charts worldwide as revealed by the US-based Bakery Manufacturers Association, there seems to be no apparent need for concern. But there is, since Britannia has priced its offerings on par with Parle, especially with respect to the latters three main brands (Parle-G, Monaco and Krackjack). Closing the gap in market share is thus an imminent possibility. While Parle-G may be leading in the glucose category with a 65 per cent volume share, Tiger (Britannias Glucose brand) is trailing at 23 per cent volume share, as per ORG-MARG. The difference in share between Monaco and Snax is also substantial but Krackjack and 50:50 are on par both in terms of pricing as well as shares. Thus Parle is not really expected to sit still. Apart from becoming more visible and adding value to the imagery of its flagship brand through its recently launched all-India contest, it continues to look at all brands within its portfolio either with intentions of adding more SKUs and variants or even launching new offerings and pruning away some unfeasible brands. Thus, the focus is on consolidation of its biscuits and confectionery business in terms of adding more variants and SKUs to its heritage brands rather than looking into allied areas to get added growth. Besides, Parles internal research reveals that the biscuit market has graduated from the core glucose and Marie offerings to more value-added variants and that this applies to the rural markets as well. Another finding revealed that packaging played a crucial role in both biscuits and confectionery, with regard to the acceptance of any brand. Meanwhile, riding on properties such as chess championships and cricket trophies, the Parle-G brand has been sponsoring sports events in these areas propagating its values of mental and physical health. In the recent past, the brands positioning has moved to `tasty healthy food from nutrition and energy. It has also changed its packaging from the staid wax paper wrapper to a more plastic and contemporary cover for its glucose brand. Today Parle is exploring more variants for its flagship brand, especially popular flavours such as chocolate, with more price points and SKUs (it already has eight) ranging from its glucose biscuit brand between Re 1 for 25 gm and Rs 37 for one kg. For the company, it makes sense to stretch the franchise of its mass brand than that of premium brands such as Hide Seek. The limited volumes gathered from its premium range of Hide Seek have made Parle put its variants on hold. States Daphne Nair, Brand Manager, Parle Products, There are not many takers at the premium points, especially for niche variants like mint. We have thus decided to hold back the flavours of Hide Seek and limit it to a chocolate cookie. Launched in 1998, Hide Seek was Parles foray into the premium biscuit market with offerings in chocolate, orange, coffee and mint. Moving away from its earlier baseline, `Game with taste buds, its new message is `Best of both worlds. Today Parle believes in delivering both taste and health through its chocolate and biscuit offering through Hide Seek. Adds B. P. Aggarwal, Managing Director, Surya Foods, manufacturer of the Priya Gold brand of biscuits, Hide Seek has failed to make an impact. However, its glucose brand of Parle-G continues to rule the market. In fact, it is Britannia which is expected to have a greater value share among biscuits due to its premium offerings and continues to hold a dominant position in the Rs 35-crore, 2,000 tonnes per annum premium biscuit market while Parle reigns over the popular biscuit market with its flagship brand, Parle-G. Says Jagdeep Kapoor, Managing Director, Samsika Marketing Consultants, Both the companies rule the biscuit market. Between them one has a stronghold on the popular market and the other, on the premium. Once in a while they do tend to move into each others territories but on the whole they continue to mutually respect each other. Comparisons between brands can, however, be drawn directly between these two biscuit majors. For instance, its sweet and salty biscuit of Krackjack is comparable to Britannias 50:50 and comes as the second largest volume brand in Parles biscuits portfolio. It is followed by another of its heritage brands, its salty biscuit, Monaco, which has stretched to include flavours like cheese,  jeera, methi  and onion in the past and can be compared to Britannias Maska Chaska, a variant of 50:50, which has also come up with spicy herbal toppings. Meanwhile, there are certain changes happening within Parles portfolio. Its more salty offering of the Nimkin brand of biscuits, which is present in the East, is preparing for a national roll-out while its cream biscuit brand (Fun Centre) will add more flavours to the current chocolate, orange, pineapple and  elaichi  with more SKUs catering to family packs. Besides, there will be extensions among its  namkeen  offerings of cheeselings, Jeffs and Sixer to include more products to the portfolio. Within its confectionery portfolio, Parle has pegged its toffee brands such as Kismi, Lux, Dairy and Mayfair at the 25 paise price point. However, it expects the 50 paise price point to be more viable. It already has a host of hard-boiled confectionery brands operating in that segment including the likes of Mango Bite, Tangy and Pick n Pack. This segment is expected to be a focus area for the company. Explains Nair, Although the 25 paise segment is the biggest potential segment, most of the bigger companies cannot cover their overheads. The 50 paise segment is the most viable followed by the Re 1 price point. A new toffee brand of Cafechino has just been launched at Re 1 down South while it has stretched the franchise of its Mango Bite to a juicy centre-filled offering at the same price point. Confectionery brands in the rolls category include another heritage brand, Poppins, which was relaunched two years ago with new flavours and packaging while Rol.a.Cola is on the threshold of a similar exercise. However, confectionery is not really a thrust area for the company now and contributes only 15 per cent to the turnover, although the business is nearly as old as its biscuits, having been launched way back in 1929. While core brands in the glucose and Marie category comprise the bulk (65 per cent) of the biscuit market, the higher growth rates of 10-12 per cent seem to be coming from the non-core segments. Explains Nair, There is magnified value growth due to the higher margins in the non-core biscuit category. Pegging growth rate for the core biscuit market between seven and 10 per cent, the glucose biscuit category in India is now estimated at Rs 1,500 crore. There is no dislodging Parle-G in its segment. Industry observers mainly attribute it to its well-entrenched distribution (the company covers 12-15 lakh outlets across the country) which can beat any new player wanting to make an entry. In any case, the volumes are expected to come from this segment alone with the others (the non-core segments) such as the salty and cream biscuits commanding meagre volumes between three and four per cent of the entire biscuit category, according to the company. The Marie segment, however, seems to register higher volumes of 12-13 per cent while the sweet and salty category registers a nine per cent volume in the market. Considering India is supposed to be the worlds second largest biscuit industry (after China), in the past, several MNCs tried entering the biscuit segment but failed due to the existence of unorganised players in the popular segment of the market. According to the Federation of Biscuit Manufacturers, the per capita consumption in India is about 1.2 kg per annum, compared to 15 kg per annum in developed countries. Now there are more players preparing to set up shop including the likes of United Biscuits and Nestle (which has increased its stake in Excelsia Foods). But such players will have to tackle Britannia in the premium market. Competing with Parle will never be easy in the popular biscuit market in India, especially now that it has taken the onus of fulfilling its consumers dreams.

West Nile Virus Essay example -- Biology

West Nile Virus has emerged in recent years throughout the temporate zones of Europe and North America. Causing a variety of conditions in its hosts, the most serious manifestation of WN virus infection is fatal encephalitis (inflammation of the brain) in humans and horses, and many birds. History While many forms of encephalitis exist, West Nile Virus was first isolated and identified in the West Nile District of Uganda in 1937. The virus, which was seemingly isolated to North Eastern Africa, became recognized as a cause of severe human meningoencephalitis (inflammation of the spinal cord and brain) in elderly patients during an outbreak in Israel in 1957. In addition to the human victims of this disease, the virus was found Egypt and France during 1960s to have fatal effects within horses. While this disease spread through Northern African and Southern Europe, 1999 marked the first appearance of West Nile Virus in North America, with encephalitis reported in both humans and horses. West Nile in the United States The West Nile Virus first came to the U.S. public's attention following an outbreak in New York in August 1999 where eight patients has contracted ecephalitis from the virus. In the following four years the virus spread to almost all 48 contiguous states. In the United States cases were initially infrequent until 2002, when a massive outbreak occurred in the Mississippi River basin during August and September. As it has spread through the country, nearly 8,500 people have been diagnosed with the virus, which has lead to 189 deaths. The emergence of the new disease has been followed closely by the media and the government. Many areas that have experienced significant outbreaks of the Virus have occured have implem... ...e a much better chance of even avoiding the itch of a mosquito bite. Make sure that you drain standing water around your yard and repair the screens on your windows and doors to keep the bugs from coming in. * Step Three:Help Your Community Control the Disease. While it is relatively easy to control what happens around your home, it takes community effort to help curb West Nile on a city wide level. Help authories by reporting any dead birds that you see, see if your city/town has a mosquito control program that you can help with, or even get together with your neighborhood to clean the local park and remove mosquito breeding areas in public spaces. West Nile Virus is nothing to be afraid of, but it must be taken seriously. The process by which these goals are met are simple, but require you to take proactive measures in your day to day life.

America Must Drill for Oil in the Arctic National Wildlife Refuge Essay

America Must Drill for Oil in the Arctic National Wildlife Refuge Oil drilling in the Arctic National Wildlife Refuge is a very controversial topic. On one end you have the people who want to drill for oil to help out our economy, and on the other end there are the environmentalists and the Alaskan natives who do not want their land destroyed. Our economy needs help; oil prices keep rising, gas prices have reached an all time high, and America is depending too much on foreign trade. Drilling for oil in Alaska will solve these problems. There are ways of drilling without disturbing the environment and keeping the animals in their original habitat. The Arctic National Wildlife Refuge (ANWR) is a large piece of land in Alaska. It is an 18 million acre piece of land where the weather reaches only 4 degrees Celsius in the summer and below 20 degrees Celsius in the winters (Urstadt). There is never any sunlight, except for maybe a day the whole year. It is beautiful land that just happens to be on 5.6 billion to 16 billion barrels of oil; the United States is said to go through over 7 billion barrels of oil a year (Arctic drilling makes sense 1). These days everyone complains about the price of gas, and how it keeps going up. That is the problem; the solution would be drilling for oil in that beautiful land. To hear the advocates tell it, drilling for oil in a long off-limits part of Alaska is the solution for record gas and oil prices, increased dependence on oil imports and even the need for U.S. military involvement in the Middle East. (Arctic Drilling Makes Sense 1). By drilling for oil in ANWR, it will help out the economy of the United States greatly. There will be no need to debate the topic of how g... ...Urstadt). It is a secluded part of ANWR, which is why it is a good place to drill. While drilling for oil there are always going to be pipelines everywhere. But today, the oil companies elevate the pipelines in order to let the animals pass under them. This helps out with the environment and helps to keep the animals in their homes as well. Drilling for oil in Alaska will solve many problems that have occurred the last several years in America. Gas prices keep rising in America which is due to a lack of oil and if America keeps getting oil from foreign suppliers, prices will never go down. The United States is the world leader in energy use and gas for cars. This is why drilling for oil is a good idea and will help out with a lot of problems that America has. Drilling for oil in the Arctic National Wildlife Refuge is the answer to all America’s questions.